AMPS vs Mxit

Languages

Survey Stability

When compared with AMPS (the South African
all media & products industry benchmark study)
we’re happy to announce that our data comes
out with top scores….

With South Africa boasting 11 official
national languages, we decided to explore the
representativeness of the Mxit user language
split, in comparison to the SA national Census

We’ve run many surveys more
than once to test the data stability.